Google success comes from a
simple--yet color logotype design. It is effective because it does not draw too
much attention and take away from the company’s mission. Its uniqueness
attracts an audience of all ages. While sticking with the original typeface,
Google puts an emphasis on displaying many talents in its logo during special
holidays, birthdays and famous people. Its creative doodles draws viewers to
their website daily aside from using its primary use, a search engine. This Google logo was designed by Ruth Kedar, using
the Catull typeface.
THAT WAS EASY!
Tagline from Staples is very
effective because they used a great marketing scheme which allowed customers to
interact with the tagline line by creating a easy button figure. It’s easy button allowed Staples to
gain more revenue and recognition as a company.
